A new survey says U.S. consumers have greater faith in activists and retail grocers than the government or food companies. The survey sponsors (an ag communications firm) say 64% of the general population believes consumer advocates and activist organizations “have their best interests in mind.” Wow. What’s sad about this is that the government came in fourth on the list at 47% after retail grocers and food manufacturers, but ahead of also-ran fast food companies. Does this really mean that a majority of randomly selected Americans believe teenage grocery clerks are going to advise me on my food choices? Or that I should listen to an activist group that attracts its members and funds by putting out press releases that terrorize us about our food? Ummmm, anyone got a better idea?
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