I recently read a new report on consumer’s attitudes about food technologies. The report was done by the Food Standards Agency (an independent UK Government department aiming to protect the public’s health and consumer interests in relation to food).
“Overall, the public was found to be wary, uneasy and uncertain about emerging food technologies. Having said
this, emerging food technologies tend not to be top-of-mind concerns”
I’m not all that surprised, but it set me to thinking about our attitudes toward “new” in food and how it’s changed since the 50s and 60s.
Over at Texas Locavore, I saw a video of a new short film on slow food: “Slowing Down” by Adrian Tapia
The film blames our fascination with new technology as a big part of the reason we got so far away from “slow food” and became that infamous fast-food nation.But if we were so anxious to try everything new “back when’; from microwaves to Mel-mac dinnerware (remember when plastic was “cool”?) what’s changed? I think there are several reasons:
- “New” is no longer new; technology is advancing so rapidly that we are being overrun with ‘new’ every day. Perhaps we are feeling out of control?
- Trust; I suspect that those making food purchase decisions in the 50s and 60s had a much greater trust level in government and the media than consumers do now.
- Balance: Personally, I think we’ve gotten out of balance with consuming in many ways. There is increasing nostalgia for simpler times and new technologies don’t fit in with that.
- Emotional Arguments: In our web-enabled age, consumers are bombarded with information and emotional arguments against technologies (often with slanted science) abound. The report found that emotion was a primary driver in opinions about food technologies.
All of this begs the question which prompted the report in the first place: Should consumer opinion shape government policy on food technology?
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