About six weeks ago, Wild Type Ranch (our family business) harvested its first European-style, pasture-raised, milk-and-grass-fed veal.  It’s been a lesson in the workings of ag-bureauracracy.

99% or more of the veal harvested in this country is “milk-fed veal”, meaning it is primarily from dairy bull calves removed from the cow at birth, fed only milk replacer (or sometimes milk) and confined.  This produces the very pale, very tender veal Americans have come to expect. 

Pastured veal is left on its mother and is free to graze alongside her in the pasture up to the point of harvest.  Pastured veal is darker and has more flavor than confinement veal, but is still very sweet in flavor and very tender.  The first of our own veal loin chops we tasted were some of the best, most elegant meat I’ve ever had.

For our first harvest, I was told by our local inspector (with whom I have a positive relationship) that I could not use the word “veal” to label the cuts on the package. The chief inspector for the state said veal had could not be raised on pasture, based on the FSIS FAQ on veal, which talks only about the commonly available veal.  Never mind that the USDA specifially defines 4 classes of veal, including “non-special fed veal” that includes pasture-raised.  So, that first harvest got labelled “ground beef”, “beef cutlets”, etc.  At each farmer’s market I had to explain to each customer buying the veal that it really was veal, and that they should write on the label (I’m technically not allowed to add anything to the approved label), to make sure they didn’t get it mixed up with their beef.

Not willing to give up, I persevered and ended up speaking to a woman in D.C. at FSIS.  As it turns out, FSIS has approved a national label for Strauss Free-Raised veal, which is very similar to ours.  She kindly backed up my assertion that our pre-weaned calves were indeed veal.  I thought my problems were solved.

Round 3:  I have submitted my “production protocol” that documents our veal is veal and have been granted permission to use veal cut names on the label.  The catch:  Now that it is veal, I can no longer use my “Wild Type Ranch pasture-raised natural Angus beef” label.  The reasoning: This is veal, so it can’t be beef.  So, now I have to go through the time and expense of designing, submitting for approval and printing a new label. 

What was beef 6 weeks ago because it wasn’t veal now isn’t beef because it is veal.

In another 6 weeks, maybe I’ll get to label it as such.

See our previous post on veal for background information.