Most of us tend to have an “information filter” in place that lets through information when it aligns with our existing beliefs, and discounts information that does not agree with what we already think. Once we take a position, it is human nature to become more entrenched. Challenging our ideas is not a comfortable thing to do.

I recently heard a claim that 10% of the populace has strong views on each side of any controversy. The remaining 80% of us don’t really have a dog in the fight, but our opinions are formed by whichever 10% has the most visible, logical and concise argument. For agriculture and food issues, the “industry” tends to just keep on keepin’ on without much comment. Frequently, the public primarily hears from activists viewing the issue from the other side of the plate. As a consumer AND a producer, I often think neither side takes an honest look at the big picture or looks for the truth in what the opposition has to say. Producers need to take consumer concerns seriously, not just dismiss them. The “industry” also needs to do a better job at being an ambassador to our customers. As consumers, we need to understand that the issues are often far more complex than a headline news story can convey.

I challenge you to look for both sides of the issues: If you read something that stirs strong feelings, make the effort to find an opposing view. You will likely find that it is not as cut-and-dried as it might appear. Some of my favorite (often opposing) resources for news and views on food and agriculture are Ethicurean, Feedstuffs Foodlink, Meatingplace and Mother Earth News. And if there is an issue you’d like us to comment upon, let us know!