I’ve been meaning to post something about our ranch and my background. In the meantime, an article came out in this week’s Texas Country World newspaper that gives a glimpse of both: “Good Management Yields Tastier Beef”

Although it is a really nice article, it is a good example of how misinformation gets into the media. Sticking to his principles of independent journalism, the reporter declined my request to check the article for accuracy before it was printed. Even with his positive outlook on our ranch and the best intentions, there are a number of bits that are wrong: We raise Red Angus, not Red Brangus; most of our cattle grade Choice, not Prime. Although neither of these are likely to sink our beef business, they do have potential to do some harm, since we pride ourselves on the purity of the Angus beef we sell and the integrity of the claims we make about our beef.

I see this type of thing (or much worse) almost daily in my newswatch of technology coverage. One of the things we are trying to do here at Down to Earth Blog is to clear up the fog and address some of the urban myths that are perpetuated. Sometime, I’ll tell you the REAL story of Dolly the Sheep….

1. suzannabanana23 Says:
   April 21st, 2008 at 5:16pm

   I’d really like some of that Red Brangus, Sara! Is it Angus that’s good for your brain? ;o)