VOTE now for the worst toy of the year


By Sara | 01/23/09 - 9:05am

This has nothing to do with food, except that McDonalds is promoting one of the nominated toys:

The Campaign for Commercial-Free Childhood has nominated 5 toys for its TOADY (Toys Oppressive And Destructive to Young children) award for the worst toy of the year.

From thousands of toys that promote violence and/or precocious sexuality to children and push branded entertainment at the expense of children’s play, CCFC has selected five exceptional finalists

You can vote until Feb 8, with the winner being announced Feb 12.  Which would you choose?

  • A doll that does everything; save your kids the effort of using their imagination
  • A video game from a trusted name in children’s toys.  Even though it is rated 10+, McDonalds is including it in their Happy Meals to simultaneously promote the video game, junk food, and the violent Dark Knight movie series to preschoolers.  What’s next, Lego Deep Throat?
  • A toy car that rides roughshod over family budgets and the environment.  Added bonus-no physical exercise required!
  • An exercise bike/video game system for preschoolers that makes trips to the park superfluous. Don’t worry, the content is educational, so Mom and Dad won’t have to worry about brain-rotting screen time…or interacting with their preschoolers at all
  • A doll that combines two classic gender stereotypes, so girls can learn their place at an early age!

It was a hard choice, but my vote went to the exercise bike.  In a good home environment, limited exposure to violence or stereotypes can be overcome, but simulating being outdoors instead of the real thing seems way over the top.  Guess I’m thoroughly a rancher-mom!



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