This is a post that’s been begging to be written ever since the NY Times article came out.  In fact, I could write several posts, but I’ll restrain myself.

Ground beef is the protein backbone of the American diet.  For such a food staple, people are surprisingly ignorant about how it is processed.  Even Chowhound admitted surprise that the hamburger patties in the article were formed from a number of sources, including fat trim and scraps.  The ground beef you typically buy (unless you typically buy locally from a known source) is blended from multiple slaughter facilities, and is primarily the fat and scrap trim and/or cull cows (primarily dairy) and bulls.  The time between when the trim is cut and the beef is ground is typically several days.  Carcasses in most plants are not tested for contaminants (such as E coli), only the beef after its ground.

As a youngster eating homegrown beef, I remember tasting the meatloaf mix before it went into the oven.  It would be insane to do so with typical commercially available ground beef.  Even then, I was taking some risks, but probably less than eating at a typical buffet line.

This year our ranch will sell between 15,000 and 20,000 pounds of packaged beef, about 40% of that in the form of ground beef, hamburger patties or chili beef.  Each package is from a single animal, with a known health history and slaughter date (not to mention pedigree and name), ground and frozen on the day the carcass is cut.  We sell beef from pedigreed Angus stock, completely raised on pasture, no hormone implants or routine antibiotics, on a ranch dedicated to humane animal treatment and environmental stewardship.  Our retail price for a single pound is $5.00; for 10-packs it’s $38.00.  We charge significantly less to wholesale outlets, restaurants and institutions.

Yet, we still struggle to find outlets for our beef.  The grocery chains typically are not anxious to deal with a local supplier for a single food item.  They also want to sell fresh product, delivered weekly, rather than the frozen beef we sell, which is harvested every 2-3 weeks.  Restaurants are struggling with their margins, and even at prices near-zero-profit margins for us, we still are more expensive than mass-market ground beef.  We can’t compete with 60 cents/lb trimmings and $1.20/lb “recovered lean” from melted fat trim (main components of the Cargill burger in the article).

Which points out one of the conundrums of our food system.  Mass production, utilizing discarded resources (cull animals and trim), centralized processing and distribution all lower food prices.  Add on the convenience factor of dealing in large volumes, and beef like ours hardly stands a chance.  Given information and a choice, at equal prices, and equal availability., I like to think a majority of consumers would choose a product similar to our Wild Type Ranch beef.  I’m thankful to all my customers who are willing to go the extra mile (sometimes literally) to do so.

From my very first post, I’ve maintained that local/alternative/progressive or whatever label you want to use is not an either/or choice for American Agriculture. Deputy Secretary of Ag, Kathleen Merrigan, said it very eloquently and completely yesterday as she discussed the KYF2 (Know Your Farmer, Know Your Food) program more in-depth.

Our food production and distribution system has some serious flaws, but it also has some parts that work pretty well.  Not everyone can afford $4-$5/lb chicken.  I sometimes wax evangelical on food-system reform, but I still believe it’s got to work into the system, not wholesale replace it.  We (farmers) can’t see each other as enemies, just because we use different practices.  All farmers ARE rock stars.  Thanks deputy secretary Merrigan

Other posts on the subject:

Living between Sesame Street and the Meatrix

Local Meat, friend or foe to animal agriculture?

What should we eat, and how should it be produced?

Selling at the three local farmer’s markets is usually a high point of my week.  After three years, Wild Type Ranch has a solid customer base.  It’s like catching up with friends, as I ask about how the roast turned out that they cooked for visiting family, how the steaks cooked for the hot date, or about someone’s ailing wife who has been absent for a few weeks.

Even though each of my markets (Sun City, Georgetown and the Vineyard at Florence) is only open a few hours, participating in a market day is pretty much a whole-day event.  There is the 90 minute drive each way to the market, an hour to set up and 30 minutes to take down, not to mention the packing and unpacking back at the ranch.   Even the shortest market is an 7 hour commitment.

Lately, attendance at the markets has been dismal.  Not just for me, but for all the vendors. It’s a chicken-and-egg problem, if you’ll pardon the pun.  Taking 7 or 8 hours out of a day and $25 worth of gas to sell $75 worth of beef (that probably cost $50 to produce) is not a sustainable business plan.  So, fewer vendors show up.  Less vendors, less variety and less reason for the customers to show up.

A farmer’s market really is a community function, and it takes the community to make it function.  One of the markets in which I participate is a brand-new market.  The vendors there attend, knowing that each week will likely be a wash.  We do so as an investment in the future of the market.

If you enjoy the occasional visit to the local market, make it a point to become a regular.  The benefits reach far beyond your plate.

A new USDA initiative was recently launched (thanks, SlashFood) designed to reconnect consumers with their food and to stimulate local food economies. The $65 million dollar “Know Your Farmer, Know Your Food” program aims to break down some of the barriers that keep local food systems from thriving.

It’s great to see the USDA getting involved in embracing local food, rather than seeing it as a threat.   Wild Type Ranch produces pastured beef to sell locally, but half of our business is raising top-quality breeding stock, most of which is used as parents of more conventionally-produced beef.   I often feel that I’m one of the few who don’t see the two businesses as antagonistic.

I hear both sides of this issue, at the farmer’s market, at cattle sales and around town.  Getting consumers in touch with producers has got to help with understanding some of the conventional production systems that sometimes unfairly come under criticism.  Having the USDA embrace local food economies has got to help conventional agriculture see that anything that promotes ag, helps keep farmers on the land and farming and educates consumers is good for all agriculture.

Kudos, USDA!

About six weeks ago, Wild Type Ranch (our family business) harvested its first European-style, pasture-raised, milk-and-grass-fed veal.  It’s been a lesson in the workings of ag-bureauracracy.

99% or more of the veal harvested in this country is “milk-fed veal”, meaning it is primarily from dairy bull calves removed from the cow at birth, fed only milk replacer (or sometimes milk) and confined.  This produces the very pale, very tender veal Americans have come to expect. 

Pastured veal is left on its mother and is free to graze alongside her in the pasture up to the point of harvest.  Pastured veal is darker and has more flavor than confinement veal, but is still very sweet in flavor and very tender.  The first of our own veal loin chops we tasted were some of the best, most elegant meat I’ve ever had.

For our first harvest, I was told by our local inspector (with whom I have a positive relationship) that I could not use the word “veal” to label the cuts on the package. The chief inspector for the state said veal had could not be raised on pasture, based on the FSIS FAQ on veal, which talks only about the commonly available veal.  Never mind that the USDA specifially defines 4 classes of veal, including “non-special fed veal” that includes pasture-raised.  So, that first harvest got labelled “ground beef”, “beef cutlets”, etc.  At each farmer’s market I had to explain to each customer buying the veal that it really was veal, and that they should write on the label (I’m technically not allowed to add anything to the approved label), to make sure they didn’t get it mixed up with their beef.

Not willing to give up, I persevered and ended up speaking to a woman in D.C. at FSIS.  As it turns out, FSIS has approved a national label for Strauss Free-Raised veal, which is very similar to ours.  She kindly backed up my assertion that our pre-weaned calves were indeed veal.  I thought my problems were solved.

Round 3:  I have submitted my “production protocol” that documents our veal is veal and have been granted permission to use veal cut names on the label.  The catch:  Now that it is veal, I can no longer use my “Wild Type Ranch pasture-raised natural Angus beef” label.  The reasoning: This is veal, so it can’t be beef.  So, now I have to go through the time and expense of designing, submitting for approval and printing a new label. 

What was beef 6 weeks ago because it wasn’t veal now isn’t beef because it is veal.

In another 6 weeks, maybe I’ll get to label it as such.

See our previous post on veal for background information. 

The latest E. coli-related beef recall has prompted me to stop unpacking moving boxes long enough to post.  Obama Foodarama is urging people to “avoid beef like the plague“, pointing out that the recall is voluntary, so there is no guarantee that the recalled beef is actually being pulled from the shelves.  On top of that, of course, is the issue of traceability and identifying exactly where all the contaminated beef ended up.   The identifying establishment ID and processing time stamp do not usually appear on the final consumer package in ground beef and most individual cuts, and certainly not in any cooked products. 

There’s no reason to avoid beef if you know your producer, who knows the date, time, steer and processor from which the ground beef came.

The inside of a muscle or cut of beef is relatively sterile.  It’s only the surface that typically harbors bacteria.  Ground beef is particularly susceptible to food safety issues and recalls for a couple of reasons.    In ground beef, any bacteria on the surface of whatever is being ground gets thoroughly mixed in during the grinding process.  Part of what goes into ground beef tends to be scraps and trimmings, which have lots of surface area and have been handled more than say, a rump roast.   In addition, most ground beef is ground in batches containing meat or trimmings from a large number of cows.  More cows = more chance that one of them will be contaminated. 

And to add a final couple risk factors:  Ground beef is often not ground at the site where the animals are slaughtered, but at a secondary processing plant, further obfuscating the trail to the source.  Even in the few grocery stores that grind their own ground beef, it is a common practice to grind cuts that are nearing their “use by” date.

BUT, rather than go without your hamburger on the 4th of July, you can minimize your risk by purchasing ground beef through local producers.  Our own Wild Type Ranch ground beef, for instance, is ground from a single animal and is packaged and frozen within a short time of its being cut from the side of beef.  When we sell a package of ground beef, we know which animal it came from, when it was processed (and can usually tell you its name and pedigree, if you ask).  This is fairly typical among the producers you meet at the local farmer’s market, or through Local Harvest or Eat Wild.   

Ground beef produced like we do ours does not have that kind of icky smell (reminds me of sour feet).  I was so sensitive to that smell after growing up on home-grown beef that I became a vegetarian while I was away at college!  And the flavor is as different from grocery store ground beef as a homegrown tomato is from a grocery store tomato.

If you can’t get to the farmer’s market, the next best alternative is to purchase roasts (chuck, rump, etc) and grind them yourself using a grinder attachment on your mixer.

The Washington Post recently ran a great article on Affordable Summer Grilling. (thanks Beef Daily Blog!)

You can grill great on a budget by using some of the lower-priced cuts such as such as flank, skirt, Texas-style boneless ribs (chuck ribs), Seven (chuck) steaks and sirloin steak.  Part of the secret to getting top quality out of value cuts is marinating.  Another is grilling properly:  Cook hot and hard for 2-3 minutes, then back the heat off and cook a bit slower to the desired doneness.  Tougher steaks should be grilled only to medium rare–never medium-well or beyond by this method.   If you like your meat past medium-rare, then I recommend you braise (cook slowly in liquid) first until tender, then grill for the final flavor.

If you are able to buy your meat directly from the producer, you have some extra advantages in selecting value cuts that cook like more expensive ones.  In the case of our own Wild Type Ranch beef,  we DNA test and select for tenderness, and also harvest each beef individually at the right blend of marbling and backfat.  Our sirloins, for instance, stack up favorably against commodity-grade (i.e.typical grocery store) ribeyes on tenderness and surpass them for flavor.

Because I know the identity of the steer from which each steak I sell comes (and we’ve eaten a steak from each one before we sell any), I am also able to give my customers cooking tips specific to the day’s purchase.  We’ve got some beeves from which even our stew beef cubes are suitable for kabobs!

Fire up the grill, visit your Farmer’s Market and enjoy some great eating!

I had a guest at the Farmer’s Market today.  I’m not sure she was really thrilled to be there, but she did manage to lay an egg nonetheless.

Saturday’s market starts at 8:00, which means leaving the ranch well before sun-up.  I usually get everything loaded and my car hooked up to the freezer trailer, so all I have to do is unplug the trailers and drive off about 5:45 am.  On Friday I knew I would be getting home after dark, so I left the lights on in the workshop where the trailer is parked, so I could easily back in and hook up.

Apparently, one of our more mechanically inclined hens had been hanging out in the workshop.  Because the lights were on, I suspect she didn’t realize it was night, and didn’t return to her coop for the night.  When I came home, hooked up and shut up the workshop, she was now trapped in the workshop.  This morning, I drove off in the dark with her nestled down on the trailer, between my two big beef freezers.

Once I got to market, I kept thinking I heard chickens, but figured I’d been spending too much time alone out at the ranch.  An inquisitive 8-year old  spotted her just before market started.  I knew I had to get her caught and contained before she recovered from her shock at being transported 75 miles in the early morning dew.  I had visions of having to let her loose inside my car.  Since we just went through a bout of stomach flu involving said car, I figured this was just the final sign that it was time to have my car detailed.  Fortunately, I remembered I had a milk crate full of bungie cords on the trailer, so we caught her and kept her in that for the day.

I’m not sure she was exactly happy, but she was safe.  And she did manage to lay an egg.  She’s back home and happy now.  My dilemma is what to do with the egg.  Given it’s trip to town and back, I don’t think it meets the 100-mile “local food” limit for the market…

Like many of my colleagues, I’ve been swamped by forwarded e-mails about the pending “Food Safety” legislation, HR 875.  Most, if not all, of the e-mails tell me that this will be the end of my direct-to-consumer marketing, farmer’s markets, organic gardening and so on; such as “… if NAIS and 875 both pass, we will all be forced to eat ONLY imported foods or that processed by big corporations”

I admit I’ve not had the time to investigate the matter thoroughly.  And being a skeptic, I tend to think that the more often and more emphatic these type of forwarded e-mails are, the more likely they are to contain inaccuracies.

I was delighted to see a very thorough post on the subject on Ethicurean.  The bill is actually quite reasonable, does not interfere with within-state commerce and certainly do not make it illegal to be an organic farmer.   Before you hit the forward button, or write to your congressman, please read this very thoughtful post (and some very good comments).

Amanda, over at Beef Daily Blog, is hosting a discussion about ranch chores, which got me thinking about my own chore philosophy.

I can’t say I was a big fan of chores as a child.  Now that I’m a Mom, I have come to the conclusion that a good chunk of what’s wrong with our society, our economy and our food/health status could be fixed if all children grew up doing chores.

My boys go to a Montessori school where there is no homework.  Instead, parents are asked to pledge they will involve their children in daily life activities, such as laundry, grocery shopping and cooking.  I am convinced that, if a parent does so consciously, the children learn more of value that way than any amount of homework can teach them.  It is especially so out on a ranch, but true enough in any home.

When children are responsible for helping take care of their environment, they are truly a part of the family. Face it, especially when they are young, having children “help” often just isn’t much help.   It is tempting to do it yourself.  BUT, if you are taking the time to teach them or to work beside them, they are gettting serious “quality time” from you.

I think we unconsciously teach our children to be passengers when we take care of all their needs.  Without participating in life chores, how can we expect them to suddenly be competent parents or responsible adults once they leave home?  Chores teach children responsibility.  Perhaps as importantly, when children inevitably fall short on their responsibilities, they can experience the consequences in ways that are sooo much cheaper than learning that lesson later in life.

At our ranch, our boys are part of the food chain all the way through.  They are there when we artificially inseminate, help name the calves, go with us when we take beeves in for harvest and they really love a good steak.  In fact, we joke that at our ranch, we know our beef “from semen to sewer”.

Children don’t need to be on a ranch, though, for chores to contribute to an appreciation for where their food comes from.  Chores such as gardening, cooking, grocery shopping or going to the farmer’s market help promote healthy eating habits.  It’s amazing what vegetables children will eat when they grow them themselves.  Especially if you get some of the cool varieties, such as purple ‘green’ beans, rainbow chard, purple carrots, zebra striped tomatoes or blue potatoes.

All this adds up to self-esteem.  And it’s a lot cheaper than therapy, martial arts classes or reform school!