Why does it come as a surprise to the beef industry that consumers are losing faith in products from the big packers?

Through a trade e-newsletter, I came across Tyson’s new Open Prairie Natural Angus branded beef, whose promise “is to produce wholesome beef the natural way”. 

We are obsessed with providing food that is as good as nature intended. We are devoted to our relationships with a passionate generation of farmers and ranchers who raise animals without added hormones or antibiotics while fulfilling an uncompromising commitment to quality and a healthy environment.

We are grateful for the land, and we’re here to pass along the best things it has to offer. We are committed to responsible management of our resources and are hopeful that our practices, from sustainable farming to smart packaging methods, will make a positive difference for years to come.

All this is obviously intended to give the impression of free-roaming cattle, sustainably produced by family farmers.  From the product specifications, however, the only real requirements that make this beef any different than generic are that is is nominally angus (i.e. black-hided) and that it received no antibiotics and apparently no hormone injections.  As far as I can see (and I have e-mailed Tyson for clarification, in case I am mistaken), there are no “sustainable farming” practices required.  In addition, while the cattle may be born and grown for part of their lives on farms and ranches (as are virtually all beef cattle), these cattle are finished in feedlots, just the same as most mainstream beef is.

Given the current structure of costs, subsidies and infrastructure, feedlot production is the cheapest way to produce beef.  My point is not that Tyson shouldn’t be selling feedlot-finished beef, natural or otherwise.  I resent the purposely misleading brand name and promotional material that implies that their feedlot beef is a viable (and lower price) alternative to truly pasture-raised beef produced by ranchers such as ourselves, for whom “respect for all life” and “sustainability” are more than just marketing gambits.

I often encounter reluctance to try local pastured meats (much less pay a premium price for them) because there is a general bias in this country that “grain fed” is higher quality.  I suspect most of Wild Type Ranch’s first-time customers buy our beef because of one or more of the following reasons; we’re local, no feedlots, no hormone implants, no routine antibiotics, compassionate animal care, environmental stewardship, grass/pastured meat health benefits.  Unless they’ve been referred by an existing customer, “quality” or “fantastic eating experience” isn’t usually mentioned.

I just returned from four days at the “Gourmet Beef on Grass III” conference. My head is swimming with ideas, inspiration and new questions.

The main focus of the conference was producing quality beef using sustainable methods.  It doesn’t happen without knowledge and planning,  but more and more ranchers are creating a “wow” eating experience for their customers.
Not all beef is created equal, however.  If you are a consumer, here’s the CLIF notes to getting good beef locally:

• Buy beef from someone who is knowledgeable about beef.  Great beef doesn’t just happen, it takes good management and good genetics.
• Ask what breed or kind of cattle are producing the beef.  Good beef is more likely to come from English breeds, which include Angus, Red Angus, Devon, Lowline, Hereford, Dexter and Shorthorn.
• Ask how old the cattle are when they are harvested.  Good beef comes from cattle that grow at a reasonably steady rate.  If the beef is from animals older than about 30 months,the flavor MAY be stronger than you like, and the meat is less likely to be well-marbled and tender.
• Ask if the producer has taste-tested steaks from the beef they are selling, or otherwise guaranteed tenderness.
• Ask for a guarantee (replacement or refund) on your beef.
• Pay attention to the brand you are buying.  Find beef you like and stick to that producer or brand. (then you won’t have to ask these questions each time!)

Great beef is out there, and more and more ranchers are producing it.  At this conference, we scientifically tested the tenderness of 12 different steaks from different producers (including 3 of ours).  All twelve scored in the “tender” category.  I challenge anyone to buy steaks from the regular meat case at twelve grocery stores that would score tender 12 /12 times.

Tenderness, in particular, is something someone growing cattle for the feedlot is not paid for, so will not breed into their cattle.  When you buy direct from the rancher, however, it is among our primary quality concerns.  That’s why our ranch has a strict policy of “if it’s not tender and juicy, we don’t sell it”.  We’re not alone among local brands.

If you haven’t ventured into the land of locally produced, pastured meat, take your CLIF notes, find yourself a good producer and get ready to spoil yourself for life.

Sometimes we need a little reminder about our “highest calling” in this life.

It’s a tough time to be in business for one’s self, and to be in the ranching business seems to be even tougher.  Sometimes, my husband and I think we’d be better off just holding the ranch as an investment in land, rather than trying to run a natural beef and angus breeding stock business.  My head is usually in the numbers (even in my sleep); budgets, breeding values, calf weights, DNA test scores…

Today, I made some choices with my time that left me behind in my “business necessities” at the end of the day, and feeling a bit overwhelmed.  What was supposed to be 2 hours working at the elementary school book fair turned out to be 4 because no one showed up to take my place.  Teacher conferences, homework, and errands seemed to take up the rest of the “business” day.

Late this evening, when I came in from packing up orders for tomorrow’s farmer’s markets and deliveries, I found the following post from fellow ranch-wife, Karen.  Karen and her husband are less than 2 weeks away from the annual breeding stock sale that makes or breaks their financial year.  Today, Karen had time for her Mom, a turtle and a young wife in need of chili-counseling.

Today, I heard from both of my children’s teachers that they are an asset in the classroom, and both are looked to as leaders by the other students.  [this is the boys’ first year in public school, so it has been an adjustment and a concern for us].

If I was still working as an executive, I’m not sure they’d be in the same place.  I’m darn sure I wouldn’t have spent the morning at the book fair. Carpe tortuga (seize the turtle)

This is a post that’s been begging to be written ever since the NY Times article came out.  In fact, I could write several posts, but I’ll restrain myself.

Ground beef is the protein backbone of the American diet.  For such a food staple, people are surprisingly ignorant about how it is processed.  Even Chowhound admitted surprise that the hamburger patties in the article were formed from a number of sources, including fat trim and scraps.  The ground beef you typically buy (unless you typically buy locally from a known source) is blended from multiple slaughter facilities, and is primarily the fat and scrap trim and/or cull cows (primarily dairy) and bulls.  The time between when the trim is cut and the beef is ground is typically several days.  Carcasses in most plants are not tested for contaminants (such as E coli), only the beef after its ground.

As a youngster eating homegrown beef, I remember tasting the meatloaf mix before it went into the oven.  It would be insane to do so with typical commercially available ground beef.  Even then, I was taking some risks, but probably less than eating at a typical buffet line.

This year our ranch will sell between 15,000 and 20,000 pounds of packaged beef, about 40% of that in the form of ground beef, hamburger patties or chili beef.  Each package is from a single animal, with a known health history and slaughter date (not to mention pedigree and name), ground and frozen on the day the carcass is cut.  We sell beef from pedigreed Angus stock, completely raised on pasture, no hormone implants or routine antibiotics, on a ranch dedicated to humane animal treatment and environmental stewardship.  Our retail price for a single pound is $5.00; for 10-packs it’s $38.00.  We charge significantly less to wholesale outlets, restaurants and institutions.

Yet, we still struggle to find outlets for our beef.  The grocery chains typically are not anxious to deal with a local supplier for a single food item.  They also want to sell fresh product, delivered weekly, rather than the frozen beef we sell, which is harvested every 2-3 weeks.  Restaurants are struggling with their margins, and even at prices near-zero-profit margins for us, we still are more expensive than mass-market ground beef.  We can’t compete with 60 cents/lb trimmings and $1.20/lb “recovered lean” from melted fat trim (main components of the Cargill burger in the article).

Which points out one of the conundrums of our food system.  Mass production, utilizing discarded resources (cull animals and trim), centralized processing and distribution all lower food prices.  Add on the convenience factor of dealing in large volumes, and beef like ours hardly stands a chance.  Given information and a choice, at equal prices, and equal availability., I like to think a majority of consumers would choose a product similar to our Wild Type Ranch beef.  I’m thankful to all my customers who are willing to go the extra mile (sometimes literally) to do so.

About six weeks ago, Wild Type Ranch (our family business) harvested its first European-style, pasture-raised, milk-and-grass-fed veal.  It’s been a lesson in the workings of ag-bureauracracy.

99% or more of the veal harvested in this country is “milk-fed veal”, meaning it is primarily from dairy bull calves removed from the cow at birth, fed only milk replacer (or sometimes milk) and confined.  This produces the very pale, very tender veal Americans have come to expect. 

Pastured veal is left on its mother and is free to graze alongside her in the pasture up to the point of harvest.  Pastured veal is darker and has more flavor than confinement veal, but is still very sweet in flavor and very tender.  The first of our own veal loin chops we tasted were some of the best, most elegant meat I’ve ever had.

For our first harvest, I was told by our local inspector (with whom I have a positive relationship) that I could not use the word “veal” to label the cuts on the package. The chief inspector for the state said veal had could not be raised on pasture, based on the FSIS FAQ on veal, which talks only about the commonly available veal.  Never mind that the USDA specifially defines 4 classes of veal, including “non-special fed veal” that includes pasture-raised.  So, that first harvest got labelled “ground beef”, “beef cutlets”, etc.  At each farmer’s market I had to explain to each customer buying the veal that it really was veal, and that they should write on the label (I’m technically not allowed to add anything to the approved label), to make sure they didn’t get it mixed up with their beef.

Not willing to give up, I persevered and ended up speaking to a woman in D.C. at FSIS.  As it turns out, FSIS has approved a national label for Strauss Free-Raised veal, which is very similar to ours.  She kindly backed up my assertion that our pre-weaned calves were indeed veal.  I thought my problems were solved.

Round 3:  I have submitted my “production protocol” that documents our veal is veal and have been granted permission to use veal cut names on the label.  The catch:  Now that it is veal, I can no longer use my “Wild Type Ranch pasture-raised natural Angus beef” label.  The reasoning: This is veal, so it can’t be beef.  So, now I have to go through the time and expense of designing, submitting for approval and printing a new label. 

What was beef 6 weeks ago because it wasn’t veal now isn’t beef because it is veal.

In another 6 weeks, maybe I’ll get to label it as such.

See our previous post on veal for background information. 

The latest E. coli-related beef recall has prompted me to stop unpacking moving boxes long enough to post.  Obama Foodarama is urging people to “avoid beef like the plague“, pointing out that the recall is voluntary, so there is no guarantee that the recalled beef is actually being pulled from the shelves.  On top of that, of course, is the issue of traceability and identifying exactly where all the contaminated beef ended up.   The identifying establishment ID and processing time stamp do not usually appear on the final consumer package in ground beef and most individual cuts, and certainly not in any cooked products. 

There’s no reason to avoid beef if you know your producer, who knows the date, time, steer and processor from which the ground beef came.

The inside of a muscle or cut of beef is relatively sterile.  It’s only the surface that typically harbors bacteria.  Ground beef is particularly susceptible to food safety issues and recalls for a couple of reasons.    In ground beef, any bacteria on the surface of whatever is being ground gets thoroughly mixed in during the grinding process.  Part of what goes into ground beef tends to be scraps and trimmings, which have lots of surface area and have been handled more than say, a rump roast.   In addition, most ground beef is ground in batches containing meat or trimmings from a large number of cows.  More cows = more chance that one of them will be contaminated. 

And to add a final couple risk factors:  Ground beef is often not ground at the site where the animals are slaughtered, but at a secondary processing plant, further obfuscating the trail to the source.  Even in the few grocery stores that grind their own ground beef, it is a common practice to grind cuts that are nearing their “use by” date.

BUT, rather than go without your hamburger on the 4th of July, you can minimize your risk by purchasing ground beef through local producers.  Our own Wild Type Ranch ground beef, for instance, is ground from a single animal and is packaged and frozen within a short time of its being cut from the side of beef.  When we sell a package of ground beef, we know which animal it came from, when it was processed (and can usually tell you its name and pedigree, if you ask).  This is fairly typical among the producers you meet at the local farmer’s market, or through Local Harvest or Eat Wild.   

Ground beef produced like we do ours does not have that kind of icky smell (reminds me of sour feet).  I was so sensitive to that smell after growing up on home-grown beef that I became a vegetarian while I was away at college!  And the flavor is as different from grocery store ground beef as a homegrown tomato is from a grocery store tomato.

If you can’t get to the farmer’s market, the next best alternative is to purchase roasts (chuck, rump, etc) and grind them yourself using a grinder attachment on your mixer.

The Washington Post recently ran a great article on Affordable Summer Grilling. (thanks Beef Daily Blog!)

You can grill great on a budget by using some of the lower-priced cuts such as such as flank, skirt, Texas-style boneless ribs (chuck ribs), Seven (chuck) steaks and sirloin steak.  Part of the secret to getting top quality out of value cuts is marinating.  Another is grilling properly:  Cook hot and hard for 2-3 minutes, then back the heat off and cook a bit slower to the desired doneness.  Tougher steaks should be grilled only to medium rare–never medium-well or beyond by this method.   If you like your meat past medium-rare, then I recommend you braise (cook slowly in liquid) first until tender, then grill for the final flavor.

If you are able to buy your meat directly from the producer, you have some extra advantages in selecting value cuts that cook like more expensive ones.  In the case of our own Wild Type Ranch beef,  we DNA test and select for tenderness, and also harvest each beef individually at the right blend of marbling and backfat.  Our sirloins, for instance, stack up favorably against commodity-grade (i.e.typical grocery store) ribeyes on tenderness and surpass them for flavor.

Because I know the identity of the steer from which each steak I sell comes (and we’ve eaten a steak from each one before we sell any), I am also able to give my customers cooking tips specific to the day’s purchase.  We’ve got some beeves from which even our stew beef cubes are suitable for kabobs!

Fire up the grill, visit your Farmer’s Market and enjoy some great eating!

Despite the nomenclature “swine flu”, the CDC assures us that there is no danger of contracting influenza from eating or handling pork.  Here’s some facts:

According to the Centers for Disease Control and Prevention (CDC) and the U.S. Department of Homeland Security:
•    People cannot get swine influenza from eating pork or pork products. Most influenza viruses, including the swine flu virus, are not spread by food.
•    Eating properly handled and cooked pork products is safe.
•    No food safety issues have been identified, related to the flu.
•    Preliminary investigations have determined that none of the people infected with the flu had contact with hogs.
•    The virus is spreading by human-to-human transmission.

 The CDC recommends the following measures to prevent the transmission of flu: 
•     Cover your nose and mouth with a tissue when you cough or sneeze.
•    Throw the tissue in the trash after you use it.
•     Wash your hands frequently and use alcohol-based sanitizers.
•     Try not touch surfaces that may be contaminated with the flu virus.
•     Avoid close contact with people who are sick.
•     Try to stay in good general health.
•     Get plenty of sleep, be physically active, manage your stress, drink plenty of fluids, and eat nutritious food.

Detailed information and updates on the flu outbreak may be obtained at:
Texas Department of State Health Services
Centers for Disease Control and Prevention

If you own swine, consider the following practices to enhance the biosecurity on your farm to prevent the disease from being transmitted to your herd:
•     Workers should shower and change into farm-specific clothes and shoes before entering swine facilities.
•     Establish, implement and enforce strict sick leave policies for workers presenting influenza-like symptoms.
•     Recommend that workers with symptoms be seen by a medical provider immediately.
•     Restrict the entry of people into your facility to only workers and essential service personnel.
•     Prevent international visitors from entering your facilities.
•     Ensure adequate ventilation in facilities to minimize re-circulation of air inside animal housing facilities.
•     Vaccinate pigs against the influenza virus.  Vaccination of pigs can reduce the levels of virus shed by infected animals
•     Contact your swine veterinarian if swine exhibit flu-like or respiratory illness, especially if the onset or presentation of the illness is unusual.

Just for fun, the folks over at So Good blog are having a tournament of their own.  Each day, you can vote for your favorite meat dish in a NCAA tournament-style matchup.  Today’s contest pits Bacon (#1 seed) versus Pork Chops and Ham versus Pulled Pork.  Yesterday, Steak trounced Roast Beef and Buffalo edged Veal in the bovine bracket.

So, go vote your gastronomic favorites!  Any bets on the ultimate winner?  I can’t decide between steak and bacon.

The American Meat Institute (AMI) has released a YouTube Video which seeks to counter some of the recent press about health risks from eating processed meats.   I admit I am a big fan of bacon.  In fact, I have read in several places that bacon is the single most frequent food that lures people out of vegetarianism.

Even though this comes from an industry group, (so obviously there is an agenda) there are some good facts in here.  For example, only 5% of the nitrate in our diet comes from processed meats–far more comes from green leafy vegetables and other plant sources.   Although I’d fall short of calling lunch meat a health food, the video points out that lunch meats can be low-fat and/or low sodium.  They also correctly say that many of the sensational press articles about “processed meat” have confused pickled and very high-salt meat-based diets (such as in parts of Asia) with the typical lunch-meat in the US.

I’m a huge advocate for simple, less processed foods.  But, the take-home message is that you don’t have to feel guilty for eating an occasional hot-dog or giving your children lunch meat on some days.  In moderation, lunch meat or nitrate-cured bacon is not something to lose sleep over.