Elanco announced recently that they have purchased worldwide operating rights and supporting operations for Posilac (rBST) from Monsanto.
From the time they announced they were divesting of Posilac, Monsanto has maintained that the decision was because they are concentrating on their plant business and less on livestock. Although I suspect that their poor track record in addressing consumer’s concerns with the product may have had something to do with it, analysis of their business activities lends creedence to it being more a business than a PR decision.
Although the green blogosphere was all over Monsanto’s decision to divest, touting it as a victory for consumer’s voices and preferences, there has been much less coverage of Elanco (whose parent company is Eli Lilly) purchasing the business. The few posts I’ve been able to locate are shamefully playing the fear card: “Maker of Prozac buys Milk Hormone“, with one discussion going so far as to imply that Lilly is going to repackage and give the product to unsuspecting women!
I consider myself green, and run my ranch using mainly non-traditional production methods,. One of my favorite blogs is Ethicurean. But, this whole process of research about rBST has me disgusted with much of what I read. I have seen so many outrageous claims about this product, and milk, meat and traditional agriculture in general, that sometimes I wonder if I can believe anything I read! Through the farmer’s markets, I get to hear many common misconceptions about traditional food. I’ve even been accused of callously contributing to global warming because I raise beef.
On the other hand, Monsanto has a really poor track record for honoring the concerns of the public and has been historically heavy handed in the way it has dealt with the public. The ag sector in general often adopts an adversarial stance relative to alternative production methods and the green movement. I’ve been accused of “damaging agriculture” by producing and selling pasture-raised beef.
Sometimes the debate seems like it’s between two toddlers. Emotion and defending a position become more important than making an informed decision about what’s best. I also get extremely frustrated that it often seems like the viewpoint is “all or none”: It takes a whole set of options to create the optimum, because there are a whole range of people, land and production scenarios. We need food and agriculture, regardless of how it’s produced. I don’t see what is inherently threatening about producing our food under a variety of methods. I do see what is threatening about fear tactics and misinformation. I also see how people feel threatened when they believe they are not getting the whole story.
It’s OK if we don’t all agree on how food should be produced. It’s great (and necessary) to debate pros, cons, risks and rewards. It doesn’t do any of us any good to have decisions influenced by fear, not facts. So, get real, all of you!
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