Archive for the 'Media and information' Category

Fix the problem, not the blame


By Sara | 03/12/10 - 8:25am | Comments (0)

How can we feed our world healthily, responsibly, ethically and economically?  That question could start many a heated debate.  It’s going to take some creative problem solving and a willingness to take a hard and realistic look at alternatives and the real (including environmental and social) costs of many production systems to create tomorrow’s agriculture.  Russ Parsons of the LA Times voiced many of my thoughts.  I’m going to quote liberally.

On the one side, the hard-line aggies seem convinced that a bunch of know-nothing urbanites want to send them back to Stone Age farming techniques. On the other side, there’s a tendency by agricultural reformers to lump together all farms (or at least those that aren’t purely organic, hemp-clad mom-and-pop operations) as thoughtless ravagers of the environment

I operate on both sides of this debate because we raise and sell registered breeding stock and sell pasture-raised beef and veal at local farmer’s markets.  I hear more than my share of biases and accusations. Here’s some things I think we all need to remember:

Agriculture is a business. Farming without a financial motive is gardening. …Not only do farmers have expenses to meet just like any other business, but they also need to be rewarded when they do good work.

…we also have to keep in mind that our first obligation is to make sure that healthful, fresh food remains plentiful and inexpensive enough that anyone can afford it.

The world is changing, and those who can adapt are the ones who will be successful.

What’s political is also personal. If you believe in something, you should be willing to make sacrifices to support it, even if it’s expensive or inconvenient. Wailing about farmers who use pesticides and then balking at paying extra for organic produce is hypocritical because the yields in organic farming are almost always lower.

Don’t assume that those who disagree with you are evil, stupid or greedy.

It is good to hear a voice for tolerance and moderation.  Consumers have legitimate desires and concerns, even when they don’t have all the facts.  Individual producers, as a whole, are producing our food in the best way they know and really do care about their animals and the environment.  Let’s fix the problem, not the blame.



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Maybe local is going mainstream


By Sara | 02/22/10 - 9:57am | Comments (1)

There was a very nice article about Joel Salatin (made famous to many in The Ominvore’s Dilemma).  There are lots of nice articles about Joel, but what made this one news-worthy to me is that it was picked up in the daily news feed of BEEF magazine.  BEEF is a mainstream beef industry publication. 

The beef industry, as does much of mainstream agriculture, often takes an atagonistic position relative to us “alternative production” types.  I found it encouraging that BEEF posted the article.  One of the things that frustrates me as a agriculturalist is this “either-or” tension between farmers growing for the local market and farmers growing for larger, more mainstream outlets.  Even though we raise registered Angus and Red Angus breeding stock, for sale to mainstream producers, we have on occasion been accused of “damaging the beef industry” because we also sell pasture-raised beef locally.

Kudos to BEEF magazine.  I’ll be interested in watching the comments.



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Open Prairie Natural Angus: a lesson in misleading brand names


By Sara | 01/07/10 - 10:31am | Comments (0)

Why does it come as a surprise to the beef industry that consumers are losing faith in products from the big packers?

Through a trade e-newsletter, I came across Tyson’s new Open Prairie Natural Angus branded beef, whose promise “is to produce wholesome beef the natural way”. 

We are obsessed with providing food that is as good as nature intended. We are devoted to our relationships with a passionate generation of farmers and ranchers who raise animals without added hormones or antibiotics while fulfilling an uncompromising commitment to quality and a healthy environment.

We are grateful for the land, and we’re here to pass along the best things it has to offer. We are committed to responsible management of our resources and are hopeful that our practices, from sustainable farming to smart packaging methods, will make a positive difference for years to come.

All this is obviously intended to give the impression of free-roaming cattle, sustainably produced by family farmers.  From the product specifications, however, the only real requirements that make this beef any different than generic are that is is nominally angus (i.e. black-hided) and that it received no antibiotics and apparently no hormone injections.  As far as I can see (and I have e-mailed Tyson for clarification, in case I am mistaken), there are no “sustainable farming” practices required.  In addition, while the cattle may be born and grown for part of their lives on farms and ranches (as are virtually all beef cattle), these cattle are finished in feedlots, just the same as most mainstream beef is.

Given the current structure of costs, subsidies and infrastructure, feedlot production is the cheapest way to produce beef.  My point is not that Tyson shouldn’t be selling feedlot-finished beef, natural or otherwise.  I resent the purposely misleading brand name and promotional material that implies that their feedlot beef is a viable (and lower price) alternative to truly pasture-raised beef produced by ranchers such as ourselves, for whom “respect for all life” and “sustainability” are more than just marketing gambits.



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Responsible ground beef, how can it compete?


By Sara | 10/10/09 - 7:50pm | Comments (1)

This is a post that’s been begging to be written ever since the NY Times article came out.  In fact, I could write several posts, but I’ll restrain myself.

Ground beef is the protein backbone of the American diet.  For such a food staple, people are surprisingly ignorant about how it is processed.  Even Chowhound admitted surprise that the hamburger patties in the article were formed from a number of sources, including fat trim and scraps.  The ground beef you typically buy (unless you typically buy locally from a known source) is blended from multiple slaughter facilities, and is primarily the fat and scrap trim and/or cull cows (primarily dairy) and bulls.  The time between when the trim is cut and the beef is ground is typically several days.  Carcasses in most plants are not tested for contaminants (such as E coli), only the beef after its ground.

As a youngster eating homegrown beef, I remember tasting the meatloaf mix before it went into the oven.  It would be insane to do so with typical commercially available ground beef.  Even then, I was taking some risks, but probably less than eating at a typical buffet line.

This year our ranch will sell between 15,000 and 20,000 pounds of packaged beef, about 40% of that in the form of ground beef, hamburger patties or chili beef.  Each package is from a single animal, with a known health history and slaughter date (not to mention pedigree and name), ground and frozen on the day the carcass is cut.  We sell beef from pedigreed Angus stock, completely raised on pasture, no hormone implants or routine antibiotics, on a ranch dedicated to humane animal treatment and environmental stewardship.  Our retail price for a single pound is $5.00; for 10-packs it’s $38.00.  We charge significantly less to wholesale outlets, restaurants and institutions.

Yet, we still struggle to find outlets for our beef.  The grocery chains typically are not anxious to deal with a local supplier for a single food item.  They also want to sell fresh product, delivered weekly, rather than the frozen beef we sell, which is harvested every 2-3 weeks.  Restaurants are struggling with their margins, and even at prices near-zero-profit margins for us, we still are more expensive than mass-market ground beef.  We can’t compete with 60 cents/lb trimmings and $1.20/lb “recovered lean” from melted fat trim (main components of the Cargill burger in the article).

Which points out one of the conundrums of our food system.  Mass production, utilizing discarded resources (cull animals and trim), centralized processing and distribution all lower food prices.  Add on the convenience factor of dealing in large volumes, and beef like ours hardly stands a chance.  Given information and a choice, at equal prices, and equal availability., I like to think a majority of consumers would choose a product similar to our Wild Type Ranch beef.  I’m thankful to all my customers who are willing to go the extra mile (sometimes literally) to do so.



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Let’s not throw out the baby


By Sara | 10/04/09 - 8:51am | Comments (0)

From my very first post, I’ve maintained that local/alternative/progressive or whatever label you want to use is not an either/or choice for American Agriculture. Deputy Secretary of Ag, Kathleen Merrigan, said it very eloquently and completely yesterday as she discussed the KYF2 (Know Your Farmer, Know Your Food) program more in-depth.

Our food production and distribution system has some serious flaws, but it also has some parts that work pretty well.  Not everyone can afford $4-$5/lb chicken.  I sometimes wax evangelical on food-system reform, but I still believe it’s got to work into the system, not wholesale replace it.  We (farmers) can’t see each other as enemies, just because we use different practices.  All farmers ARE rock stars.  Thanks deputy secretary Merrigan

Other posts on the subject:

Living between Sesame Street and the Meatrix

Local Meat, friend or foe to animal agriculture?

What should we eat, and how should it be produced?



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Do you Know Your Farmer?


By Sara | 09/23/09 - 10:42am | Comments (0)

A new USDA initiative was recently launched (thanks, SlashFood) designed to reconnect consumers with their food and to stimulate local food economies. The $65 million dollar “Know Your Farmer, Know Your Food” program aims to break down some of the barriers that keep local food systems from thriving.

It’s great to see the USDA getting involved in embracing local food, rather than seeing it as a threat.   Wild Type Ranch produces pastured beef to sell locally, but half of our business is raising top-quality breeding stock, most of which is used as parents of more conventionally-produced beef.   I often feel that I’m one of the few who don’t see the two businesses as antagonistic.

I hear both sides of this issue, at the farmer’s market, at cattle sales and around town.  Getting consumers in touch with producers has got to help with understanding some of the conventional production systems that sometimes unfairly come under criticism.  Having the USDA embrace local food economies has got to help conventional agriculture see that anything that promotes ag, helps keep farmers on the land and farming and educates consumers is good for all agriculture.

Kudos, USDA!



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Affordable Grilling for Summer


By Sara | 05/27/09 - 6:33pm | Comments (1)

The Washington Post recently ran a great article on Affordable Summer Grilling. (thanks Beef Daily Blog!)

You can grill great on a budget by using some of the lower-priced cuts such as such as flank, skirt, Texas-style boneless ribs (chuck ribs), Seven (chuck) steaks and sirloin steak.  Part of the secret to getting top quality out of value cuts is marinating.  Another is grilling properly:  Cook hot and hard for 2-3 minutes, then back the heat off and cook a bit slower to the desired doneness.  Tougher steaks should be grilled only to medium rare–never medium-well or beyond by this method.   If you like your meat past medium-rare, then I recommend you braise (cook slowly in liquid) first until tender, then grill for the final flavor.

If you are able to buy your meat directly from the producer, you have some extra advantages in selecting value cuts that cook like more expensive ones.  In the case of our own Wild Type Ranch beef,  we DNA test and select for tenderness, and also harvest each beef individually at the right blend of marbling and backfat.  Our sirloins, for instance, stack up favorably against commodity-grade (i.e.typical grocery store) ribeyes on tenderness and surpass them for flavor.

Because I know the identity of the steer from which each steak I sell comes (and we’ve eaten a steak from each one before we sell any), I am also able to give my customers cooking tips specific to the day’s purchase.  We’ve got some beeves from which even our stew beef cubes are suitable for kabobs!

Fire up the grill, visit your Farmer’s Market and enjoy some great eating!



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Food Safety Risks from Reusable Grocery Bags


By Sara | 05/24/09 - 9:41pm | Comments (1)

Just when I finally got myself trained to remember to take my reusable “green” grocery bags to the store (at least most of the time), I read a report on “food safety threats” from them!  Apparently, reusing the bags can result in the accumulation of coliform bacteria and molds.

Before you trash all those bags, however, please keep in mind that the study was funded by the Environment and Plastic Industry Council (I read that as a vested interest in plastic bags).  And it appears that no E. coli or salmonella were found in the tests.

Still, common sense should come into play:

  • Put potentially leaky items, such as meat, or dirt-bearing produce in a separate bag before placing in a reusable bag.
  • Wash your bags after multiple uses, turn inside out and air dry, preferably in the sun to allow UV rays to help the sterilization process.
  • Replace your bags if they become moldy, smelly or stained
  • Wash all foods placed in direct contact with a reused bag

No reason not to keep using those bags.  In many industrialized countries, green bags are the norm, not the exception.



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Excuse my neglect


By Sara | 05/17/09 - 7:04am | Comments (0)

Life has been pretty hectic at Wild Type Ranch lately.  My husband has had to make two emergency trips to Australia since the beginning of the year, each time leaving my boys (ages 7 and 9) and I to take care of the ranch while attending school an hour away.  Considering spring is our calving, breeding, embryo transfer and gardening season, we’ve been a little harried.  Add to that attempting to get our “in town” house packed up, cleaned up and ready to sell in preparation for moving out to the ranch full-time at the end of the school year, and you can see why the blog posts have been few and far between.

Y’all have been on my mind, though.  I’ve written dozens of posts in my head while making those hour-long commutes between town and ranch.  I’ve also realized this is a kind of therapy, so I’ll stick with it for a while if you will….



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Facts on Pork and Influenza


By Sara | 04/27/09 - 12:16pm | Comments (0)

Despite the nomenclature “swine flu”, the CDC assures us that there is no danger of contracting influenza from eating or handling pork.  Here’s some facts:

According to the Centers for Disease Control and Prevention (CDC) and the U.S. Department of Homeland Security:
•    People cannot get swine influenza from eating pork or pork products. Most influenza viruses, including the swine flu virus, are not spread by food.
•    Eating properly handled and cooked pork products is safe.
•    No food safety issues have been identified, related to the flu.
•    Preliminary investigations have determined that none of the people infected with the flu had contact with hogs.
•    The virus is spreading by human-to-human transmission.

 The CDC recommends the following measures to prevent the transmission of flu: 
•     Cover your nose and mouth with a tissue when you cough or sneeze.
•    Throw the tissue in the trash after you use it.
•     Wash your hands frequently and use alcohol-based sanitizers.
•     Try not touch surfaces that may be contaminated with the flu virus.
•     Avoid close contact with people who are sick.
•     Try to stay in good general health.
•     Get plenty of sleep, be physically active, manage your stress, drink plenty of fluids, and eat nutritious food.

Detailed information and updates on the flu outbreak may be obtained at:
Texas Department of State Health Services
Centers for Disease Control and Prevention

If you own swine, consider the following practices to enhance the biosecurity on your farm to prevent the disease from being transmitted to your herd:
•     Workers should shower and change into farm-specific clothes and shoes before entering swine facilities.
•     Establish, implement and enforce strict sick leave policies for workers presenting influenza-like symptoms.
•     Recommend that workers with symptoms be seen by a medical provider immediately.
•     Restrict the entry of people into your facility to only workers and essential service personnel.
•     Prevent international visitors from entering your facilities.
•     Ensure adequate ventilation in facilities to minimize re-circulation of air inside animal housing facilities.
•     Vaccinate pigs against the influenza virus.  Vaccination of pigs can reduce the levels of virus shed by infected animals
•     Contact your swine veterinarian if swine exhibit flu-like or respiratory illness, especially if the onset or presentation of the illness is unusual.



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