The Corn Refiners Association (CRA), through its website SweetSurpise.com and a slew of TV and print ads, is stating that High Fructose Corn Syrup (HFCS) is safe in moderation. While many in the blogosphere have roundly criticized the CRA, few have actually bothered to take note of the message being put forward: HFCS isn’t the poison that consumers think it is.
The Washington Post’s Jennifer Huget echoes this assessment:
“I hate to admit it — and don’t get me wrong, I don’t think corn syrup is health food or that the industry has anything but its own best interests in mind — but I think the group is right on this one. The American Medical Association in June issued a report saying there’s not enough evidence to prove that HFCS contributes to overweight, obesity or diabetes any more than other sweeteners. (The report does note that more research is needed.)”
Most of the harshest critiques read more like theater reviews than meaningful health pieces. They come from the perspective that these ads are portrayals of mindless “Stepford Wives” doing the bidding of big corporations. Blogs like MomLogic have even concluded that, somehow, the campaign is trying to convince people that HFCS is the cornerstone of a nutritious diet.
But the principle reason that these ads are important is because of the portrayal of one mother talking to another about how unreliable word of mouth can be on food safety. Moms shouldn’t accept idle gossip or scary evening news stories about what’s found on supermarket shelves. And if that’s the loudest statement from the CRA’s efforts, why would you want to muzzle it?
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